The Information
Agency Report Card 2023: Dentsu X
Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.
Agency Report Card 2023: Dentsu Creative
It was a year of creative highs and management lows for Dentsu, as the Group continues its journey to unify.
The creative backlash against Apple 'Crush' missed the point
Apple is diluting its advertising pedigree with low-grade thinking.
Agency Report Card 2023: DDB
It’s a year of transformation for the agency—regionally and globally. To effectively manage change or fully embrace its ‘Power to Move’ mantra, DDB requires a grip on headcount—for both sustainable growth and client business.
S4 Capital reports 11.7% revenue drop for first quarter of 2024
Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.
Agency Report Card 2023: Cheil Worldwide
With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.
Creatives defend Apple ad amid backlash
Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.
Agency Report Card 2023: Carat
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
How Google, Meta, Snapchat and TikTok are attempting to eclipse each other
At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
WPP’s Mark Read: Why 2024 will improve after Q1 despite client delays and China challenges
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
Assembly hires Pele Cortizo-Burgess as its first global chief strategy officer
Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
Group M goes global with AI adtech partner
Partnership brings ‘intelligent creative’ to Group M’s global clients.
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.
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Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
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Bumble launches global campaign and revamps visual identity
The campaign and brand refresh was created in-house.
Infillion relaunches MediaMath
The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.
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