Bailey Calfee

4 days ago

New Balance boasts deep roots and universal appeal ...

Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.

May 7, 2024

Assembly hires Pele Cortizo-Burgess as its first ...

Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.

May 3, 2024

Campaign Global Forecast Q2 2024: Tech brands' ad ...

The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?

Apr 16, 2024

Why brands are leaning into spoofing film genres

Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.

Apr 11, 2024

Lessons from 20 years of Dove’s Campaign for Real ...

On the 20th anniversary of the iconic campaign, Campaign asked industry experts why they think the platform continues to endure—especially during a time when inclusion is facing pushback.

Mar 30, 2024

Pfizer moves creative from IPG to Publicis after ...

Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.