Analysis Marketing The Knowledge
Nicola Merrifield
Dec 19, 2023

Panadol chief marketer: How healthcare is ‘hotting up’, consolidating agency partners and why purpose can go ‘too far

Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

The changing face of political ad campaigns in India

3 The changing face of political ad campaigns in India

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

4 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Move and win roundup: Week of May 6, 2024

6 Move and win roundup: Week of May 6, 2024

Baidu PR head departs company following controversial videos

7 Baidu PR head departs company following controversial videos

Pepsi unveils new logo and identity; colours 120 markets in electric blue

8 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Is there a place for 'fake OOH' ads in the industry?

9 Is there a place for 'fake OOH' ads in the industry?

Why international airlines want a piece of Air India’s chatbot technology

10 Why international airlines want a piece of Air India’s chatbot technology

Related Articles

GSK moves global Panadol ad business into bespoke WPP team
Oct 18, 2018
Omar Oakes

GSK moves global Panadol ad business into bespoke ...

Why it’s important to avoid generic healthcare communications
Apr 3, 2024
Glen Halliwell

Why it’s important to avoid generic healthcare ...

GSK chooses SapientNitro as global digital AOR for Panadol
Oct 27, 2014
Nikki Wicks

GSK chooses SapientNitro as global digital AOR for ...

The CMO's MO: Cigna Healthcare's Larisa Beckhouse on why AI's clinical trials continue
Sep 14, 2023
Staff Reporters

The CMO's MO: Cigna Healthcare's Larisa Beckhouse ...

Just Published

Agency Report Card 2023: Dentsu X
The Information
3 hours ago
Staff Reporters

Agency Report Card 2023: Dentsu X

Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.

Moving on from Apple 'Crush': How do we stay human on the surface?
5 hours ago
Louis Persent

Moving on from Apple 'Crush': How do we stay human ...

As the furore over Apple "Crush" moves into the rearview mirror with the tech giant apologising for the ad, the founder and creative director of Weirdo says it's time to champion the human.

How giant Renaissance paintings are redefining victory over eating disorders
5 hours ago
John Newton

How giant Renaissance paintings are redefining ...

Acadia Healthcare joined with Bakery to create the Every Bite a Battle campaign for Timberline Knolls.

Publicis Groupe appoints chief impact officer to steer global ESG commitments
5 hours ago
Ben Bold

Publicis Groupe appoints chief impact officer to ...

Nannette LaFond-Dufour will report to global boss Arthur Sadoun.