Marketing
Campaign360 2024: Day two highlights
Catch the highlights from the two-day event (May 14-15) on all things disruption, AI, creativity, and more.
‘The advertising industry has been complicit in diminishing its worth’: Cindy Gallop
Campaign360: Keynote speaker Gallop unveiled six key principles for future branding, discussed selling sex from a female lens, unlocking talent, and called for a revamp of the adtech model.
Agency Report Card 2023: Dentsu X
Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.
Publicis Groupe appoints chief impact officer to steer global ESG commitments
Nannette LaFond-Dufour will report to global boss Arthur Sadoun.
Women Leading Change Awards 2024: Winners revealed
See the full list of winners of the eighth Women Leading Change Awards.
McDonald’s removes smile from Happy Meal boxes to spotlight mental health
The campaign was created by Ready10 and Leo Burnett UK.
Raft of agencies sign up to IPA mental-health pledge for employees
Sixty-seven agencies have signed up to the People First Promise, revealed to coincide with Mental Health Awareness Week.
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The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
Move and win roundup: Week of May 13, 2024
FCB, RGA, Special, Buick, UM, Dentsu, BCW, Hill & Knowlton, Block71, and more in our weekly collection of people moves and account news.
Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.
Agency Report Card 2023: DDB
It’s a year of transformation for the agency—regionally and globally. To effectively manage change or fully embrace its ‘Power to Move’ mantra, DDB requires a grip on headcount—for both sustainable growth and client business.
S4 Capital reports 11.7% revenue drop for first quarter of 2024
Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.
Peroni Nastro Azzurro launches global creative review
The process is being handled by AAR.
Agency Report Card 2023: Cheil Worldwide
With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.
Agency Report Card 2023: Carat
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.
Omnicom expands presence in India, opens new Centers of Excellence
The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
Richa Goswami on looking ‘beyond the transaction’ in financial-services marketing
The CMO at Fidelity delves into the role of a CMO in financial services, how a modern marketer should approach digital innovation for consumer-centricity, and successful strategies for talent retention.
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
Move and win roundup: Week of May 6, 2024
Vero, DoubleVerify, Havas, BBH, Mediacorp, CNN, FCB, Dentsu, The Womb, PHD, TBWA, BBDO and more, in our weekly collection of people moves and account news.
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