generative ai
Can we trust ChatGPT as an analytics tool?
A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?
Why ‘gradually, then suddenly’ is a danger to us all
It is imperative that we tackle the growing threat of deepfakes, because catastrophe is just around the corner, opines EssenceMediacomX's Sue Unerman.
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Why international airlines want a piece of Air India’s chatbot technology
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Meta injects AI into Reels ads and creator pairings
At NewFronts 2024, the tech giant announced more advertising tools for the short-form video offering.
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Why OpenAI believes artificial general intelligence can align with humanity
OpenAI's CTO Mira Murati stresses that the platform is doing all it can to achieve artificial general intelligence (AGI) while ensuring it does not become uncontrollable and replace humans.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
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