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Gen AI has created an 'iPhone moment': Coca-Cola's ...
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
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APAC is a market of inspiration: OMD's George Manas
In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.
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Google delays cookie deprecation again: APAC adtech ...
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
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Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
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James Hawkins steps down as PHD APAC CEO
Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.
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How UOB reduced its ad emissions without compromisin...
UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.
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