Advertising
Campaign360 2024: Day two highlights
Catch the highlights from the two-day event (May 14-15) on all things disruption, AI, creativity, and more.
‘The advertising industry has been complicit in diminishing its worth’: Cindy Gallop
Campaign360: Keynote speaker Gallop unveiled six key principles for future branding, discussed selling sex from a female lens, unlocking talent, and called for a revamp of the adtech model.
Agency Report Card 2023: Dentsu X
Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.
Moving on from Apple 'Crush': How do we stay human on the surface?
As the furore over Apple "Crush" moves into the rearview mirror with the tech giant apologising for the ad, the founder and creative director of Weirdo says it's time to champion the human.
How giant Renaissance paintings are redefining victory over eating disorders
Acadia Healthcare joined with Bakery to create the Every Bite a Battle campaign for Timberline Knolls.
Publicis Groupe appoints chief impact officer to steer global ESG commitments
Nannette LaFond-Dufour will report to global boss Arthur Sadoun.
Dentsu reports 3.7% fall in Q1 organic revenue but eyes better second half
Organic revenue was up 2.4% in Japan.
Women Leading Change Awards 2024: Winners revealed
See the full list of winners of the eighth Women Leading Change Awards.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Oreo urges Chinese consumers to ‘stay playful’
In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.
From niche to mainstream: The rapid rise of the creator economy
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
Agency Report Card 2023: Dentsu Creative
It was a year of creative highs and management lows for Dentsu, as the Group continues its journey to unify.
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Bumble removes ‘vow of celibacy’ ads following backlash
Bumble said it has heard criticism of the ad and is removing it from a global campaign.
McDonald’s removes smile from Happy Meal boxes to spotlight mental health
The campaign was created by Ready10 and Leo Burnett UK.
RGA merges US and LATAM operations
EXCLUSIVE: April Quinn will oversee the region as Americas president in digital agency’s latest restructure.
Raft of agencies sign up to IPA mental-health pledge for employees
Sixty-seven agencies have signed up to the People First Promise, revealed to coincide with Mental Health Awareness Week.
The creative backlash against Apple 'Crush' missed the point
Apple is diluting its advertising pedigree with low-grade thinking.
Colossus SSP alleged to mismatch user IDs
In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.
Move and win roundup: Week of May 13, 2024
FCB, RGA, Special, Buick, UM, Dentsu, BCW, Hill & Knowlton, Block71, and more in our weekly collection of people moves and account news.
Agency Report Card 2023: DDB
It’s a year of transformation for the agency—regionally and globally. To effectively manage change or fully embrace its ‘Power to Move’ mantra, DDB requires a grip on headcount—for both sustainable growth and client business.
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